Juice it up my baby
On a serious note: This piece is purely a work of fiction and is not intended to hurt anyone, especially my most valuable clients because...
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Known-sense by Amit Desai
Amit Desai
May 31, 20215 min read
Awareness, the elixir of thy life
As a youngster, my dream and definition of success was owning a Pajero (because our former Prime Minister Rajiv Gandhi used to move...
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Jonaki Vashi
Apr 19, 20213 min read
HOPE, SKIP, & JUMP
Optimism is the secret sauce of communication, or is it? Q. Know what’s common between acche din, just do it, all is well, apna time...
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Amit Desai
Apr 5, 20218 min read
Quagmire of a haircut
The other Sunday, I was all set to go for my haircut at Bhagwati barber shop in Gandhinagar. I have been loyal to this small and very...
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Amit Desai
Jan 21, 20214 min read
UNEDUCATION
“My family has been spending a lot of money on me. I am a burden for them. My studies are a burden. But I cannot live without my studies....
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Tushar Patel
Nov 7, 20204 min read
Icons VS Symbols
Introduction Daily, we use hundreds and thousands of images, pictures, references, words, sounds, gestures, signs and concepts in our...
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Amit Desai
Oct 31, 202049 min read
110 Hours of captivity
To, The 14 passengers who died in a plane crash On their way to Lukla on August 25, 2010 What seemed to be a seemingly harmless, routine...
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Soumil Monga
Oct 30, 20205 min read
15 Reasons why stopping advertising spends on selective channels by corporate brands doesn’t sound c
15 Reasons why stopping advertising spends on selective channels by corporate brands doesn’t sound convincing!
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Madhavi Shah
Oct 30, 20203 min read
The mascot saga
If you are a 90s kid, you would definitely remember the ‘BOOM BOOM BOOMER’ tune and the super stretchy Boomer Man. The Brand Mascot that...
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Lajja Sutaria
Oct 30, 20203 min read
જિંગલ નામે જાદુ નગરી.
કોણ કહે છે કે સમયની કિંમત નથી.. સેકન્ડે સેકન્ડની કિંમત છે અહીં. આ છે, રેડિયોની દુનિયા. આ દુનિયાની જાહેરાતો પણ ગજબ હોય છે. અંદર બેઠા...
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Santosh Zokarkar
Oct 30, 20203 min read
The Arun Kolatkar I knew…
Some people change us in many ways. Having known them, or having met them, has a life-long impact on us. Arun Kolatkar has been one such...
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Madhavi Shah
Oct 30, 20203 min read
Billboards go viral
Somewhere around 1835 when the first billboard was rented, little did they know that outdoor advertising would become a popular...
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Tasneem Jariwala
Oct 30, 20204 min read
A Day in the World of an Ad Agency (First Half)
‘Is that like how they show on the Mad Men series?’ a friend of mine asked me once when I explained to her an advertising campaign I was...
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Madhavi Shah
Oct 30, 20204 min read
Elections 2019: Big bang advertising
It’s election time. While political parties showcase their creativity on stage, brands try to grab the attention and leverage the...
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Jonaki Vashi
Oct 30, 20203 min read
Who let the blogs out?
The journey of the humble blog as a means of communication has come a long way. Right from being all about the written word, blogging has...
4 views0 comments
Madhavi Shah
Oct 30, 20202 min read
Client-agency relationship status: committed
The foundation of a ‘long-term committed’ client-agency relationship is laid by the same qualities of trust, communication and...
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Santosh Zokarkar
Oct 30, 20203 min read
Not getting the results, why blame the agency?!
It is important to know what happened to the money spent in media and probe less-than-expected response, writes Santosh Zokarkar....
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Nihit Arora
Oct 28, 20203 min read
Why Branding Forms an Essential Tool for Small & Medium Enterprises
In the market that is filled with a myriad of players, the term branding is generally associated with the larger companies and...
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Tasneem Jariwala
Oct 28, 20203 min read
Why I Convinced this Gentleman for a Creative Agency against In-house Branding
At a party last week, I met a gentleman handling one of the leading real estate businesses in the city. According to him, the company’s...
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Jonaki Vashi
Oct 28, 20203 min read
How fair are our lovely ads?
Remember the days when ad folks weren’t sensitive enough? The days when fairness was shoved as a virtue down every brown girl’s throat....
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