Santosh ZokarkarOct 28, 20203 minCreative Brief - it starts and ends with it!The Brief should be so complete that if one were to hand it over to the Creative department and disappear, the end result should be...
Nihit AroraOct 28, 20205 minAvoiding Brand Stagnation – Creating a Revitalization StrategyIntroduction Picture this – you have spent ages creating your brand and refining it. You have been successful in launching it and in its...
Tasneem JariwalaOct 28, 20203 minTo dear advertisements, with loveDear ads, Please be all ears because here I am going to praise you (at least a few of you), rave about how good a teacher you are and...