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Known-sense by Amit Desai
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Join date: Oct 28, 2020
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Oct 30, 2020 ∙ 3 min
The Arun Kolatkar I knew…
Some people change us in many ways. Having known them, or having met them, has a life-long impact on us. Arun Kolatkar has been one such...
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Oct 30, 2020 ∙ 3 min
Not getting the results, why blame the agency?!
It is important to know what happened to the money spent in media and probe less-than-expected response, writes Santosh Zokarkar....
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Oct 28, 2020 ∙ 3 min
Creative Brief - it starts and ends with it!
The Brief should be so complete that if one were to hand it over to the Creative department and disappear, the end result should be...
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Santosh Zokarkar
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