HOPE, SKIP, & JUMP
Optimism is the secret sauce of communication, or is it? Q. Know what’s common between acche din, just do it, all is well, apna time...
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Known-sense by Amit Desai
Tushar Patel
- Nov 7, 2020
- 4 min
Icons VS Symbols
Introduction Daily, we use hundreds and thousands of images, pictures, references, words, sounds, gestures, signs and concepts in our...
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Soumil Monga
- Oct 30, 2020
- 5 min
15 Reasons why stopping advertising spends on selective channels by corporate brands doesn’t sound c
15 Reasons why stopping advertising spends on selective channels by corporate brands doesn’t sound convincing!
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Madhavi Shah
- Oct 30, 2020
- 3 min
The mascot saga
If you are a 90s kid, you would definitely remember the ‘BOOM BOOM BOOMER’ tune and the super stretchy Boomer Man. The Brand Mascot that...
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Santosh Zokarkar
- Oct 30, 2020
- 3 min
The Arun Kolatkar I knew…
Some people change us in many ways. Having known them, or having met them, has a life-long impact on us. Arun Kolatkar has been one such...
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Madhavi Shah
- Oct 30, 2020
- 3 min
Billboards go viral
Somewhere around 1835 when the first billboard was rented, little did they know that outdoor advertising would become a popular...
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Tasneem Jariwala
- Oct 30, 2020
- 4 min
A Day in the World of an Ad Agency (First Half)
‘Is that like how they show on the Mad Men series?’ a friend of mine asked me once when I explained to her an advertising campaign I was...
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Madhavi Shah
- Oct 30, 2020
- 4 min
Elections 2019: Big bang advertising
It’s election time. While political parties showcase their creativity on stage, brands try to grab the attention and leverage the...
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Jonaki Vashi
- Oct 30, 2020
- 3 min
Who let the blogs out?
The journey of the humble blog as a means of communication has come a long way. Right from being all about the written word, blogging has...
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Madhavi Shah
- Oct 30, 2020
- 2 min
Client-agency relationship status: committed
The foundation of a ‘long-term committed’ client-agency relationship is laid by the same qualities of trust, communication and...
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Santosh Zokarkar
- Oct 30, 2020
- 3 min
Not getting the results, why blame the agency?!
It is important to know what happened to the money spent in media and probe less-than-expected response, writes Santosh Zokarkar....
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Nihit Arora
- Oct 28, 2020
- 3 min
Why Branding Forms an Essential Tool for Small & Medium Enterprises
In the market that is filled with a myriad of players, the term branding is generally associated with the larger companies and...
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Tasneem Jariwala
- Oct 28, 2020
- 3 min
Why I Convinced this Gentleman for a Creative Agency against In-house Branding
At a party last week, I met a gentleman handling one of the leading real estate businesses in the city. According to him, the company’s...
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Jonaki Vashi
- Oct 28, 2020
- 3 min
How fair are our lovely ads?
Remember the days when ad folks weren’t sensitive enough? The days when fairness was shoved as a virtue down every brown girl’s throat....
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Santosh Zokarkar
- Oct 28, 2020
- 3 min
Creative Brief - it starts and ends with it!
The Brief should be so complete that if one were to hand it over to the Creative department and disappear, the end result should be...
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Nihit Arora
- Oct 28, 2020
- 5 min
Avoiding Brand Stagnation – Creating a Revitalization Strategy
Introduction Picture this – you have spent ages creating your brand and refining it. You have been successful in launching it and in its...
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Tasneem Jariwala
- Oct 28, 2020
- 3 min
To dear advertisements, with love
Dear ads, Please be all ears because here I am going to praise you (at least a few of you), rave about how good a teacher you are and...
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Nihit Arora
- Oct 28, 2020
- 3 min
Enriching Brands through Delivering Better Emotional Experience
Introduction Branding professionals have always believed that connecting brands to the individual at the subconscious level results in...
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Mansi Sharma
- Oct 28, 2020
- 3 min
That Magic Ingredient!
Introduction Ever wondered, why do we pay more for a cooking pan with a Teflon sticker? Or why has McFlurry become so popular? In...
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Nihit Arora
- Oct 28, 2020
- 4 min
Branding Your Start-Up: Are You On The Right Track?
Introduction If you are not familiar with branding but want to go ahead with establishing your start-up business, it is imperative that...
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