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Known-sense by Amit Desai
HOPE, SKIP, & JUMP
Optimism is the secret sauce of communication, or is it? Q. Know what’s common between acche din, just do it, all is well, apna time...
Jonaki Vashi
Apr 19, 20213 min read
15 views
0 comments
Icons VS Symbols
Introduction Daily, we use hundreds and thousands of images, pictures, references, words, sounds, gestures, signs and concepts in our...
Tushar Patel
Nov 7, 20204 min read
23 views
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15 Reasons why stopping advertising spends on selective channels by corporate brands doesn’t sound c
15 Reasons why stopping advertising spends on selective channels by corporate brands doesn’t sound convincing!
Soumil Monga
Oct 30, 20205 min read
24 views
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The mascot saga
If you are a 90s kid, you would definitely remember the ‘BOOM BOOM BOOMER’ tune and the super stretchy Boomer Man. The Brand Mascot that...
Madhavi Shah
Oct 30, 20203 min read
7 views
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The Arun Kolatkar I knew…
Some people change us in many ways. Having known them, or having met them, has a life-long impact on us. Arun Kolatkar has been one such...
Santosh Zokarkar
Oct 30, 20203 min read
25 views
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Billboards go viral
Somewhere around 1835 when the first billboard was rented, little did they know that outdoor advertising would become a popular...
Madhavi Shah
Oct 30, 20203 min read
2 views
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A Day in the World of an Ad Agency (First Half)
‘Is that like how they show on the Mad Men series?’ a friend of mine asked me once when I explained to her an advertising campaign I was...
Tasneem Jariwala
Oct 30, 20204 min read
7 views
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Elections 2019: Big bang advertising
It’s election time. While political parties showcase their creativity on stage, brands try to grab the attention and leverage the...
Madhavi Shah
Oct 30, 20204 min read
4 views
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Who let the blogs out?
The journey of the humble blog as a means of communication has come a long way. Right from being all about the written word, blogging has...
Jonaki Vashi
Oct 30, 20203 min read
4 views
0 comments
Client-agency relationship status: committed
The foundation of a ‘long-term committed’ client-agency relationship is laid by the same qualities of trust, communication and...
Madhavi Shah
Oct 30, 20202 min read
5 views
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Not getting the results, why blame the agency?!
It is important to know what happened to the money spent in media and probe less-than-expected response, writes Santosh Zokarkar....
Santosh Zokarkar
Oct 30, 20203 min read
3 views
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Why Branding Forms an Essential Tool for Small & Medium Enterprises
In the market that is filled with a myriad of players, the term branding is generally associated with the larger companies and...
Nihit Arora
Oct 28, 20203 min read
4 views
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Why I Convinced this Gentleman for a Creative Agency against In-house Branding
At a party last week, I met a gentleman handling one of the leading real estate businesses in the city. According to him, the company’s...
Tasneem Jariwala
Oct 28, 20203 min read
2 views
0 comments
How fair are our lovely ads?
Remember the days when ad folks weren’t sensitive enough? The days when fairness was shoved as a virtue down every brown girl’s throat....
Jonaki Vashi
Oct 28, 20203 min read
2 views
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Creative Brief - it starts and ends with it!
The Brief should be so complete that if one were to hand it over to the Creative department and disappear, the end result should be...
Santosh Zokarkar
Oct 28, 20203 min read
5 views
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Avoiding Brand Stagnation – Creating a Revitalization Strategy
Introduction Picture this – you have spent ages creating your brand and refining it. You have been successful in launching it and in its...
Nihit Arora
Oct 28, 20205 min read
3 views
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To dear advertisements, with love
Dear ads, Please be all ears because here I am going to praise you (at least a few of you), rave about how good a teacher you are and...
Tasneem Jariwala
Oct 28, 20203 min read
1 view
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Enriching Brands through Delivering Better Emotional Experience
Introduction Branding professionals have always believed that connecting brands to the individual at the subconscious level results in...
Nihit Arora
Oct 28, 20203 min read
4 views
0 comments
That Magic Ingredient!
Introduction Ever wondered, why do we pay more for a cooking pan with a Teflon sticker? Or why has McFlurry become so popular? In...
Mansi Sharma
Oct 28, 20203 min read
4 views
0 comments
Branding Your Start-Up: Are You On The Right Track?
Introduction If you are not familiar with branding but want to go ahead with establishing your start-up business, it is imperative that...
Nihit Arora
Oct 28, 20204 min read
2 views
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